Your scent, your story.

The Origin

ēma was founded by Maia Neumann, Daniela Devitt, and Dawn Hoenie with a clear vision: to redefine fragrance through customization, affordable luxury, and versatility; crafting scents that reflect diverse stories and unique lifestyles.Our conscious, innovative approach pushes the boundaries of the industry. From premium ingredients to alcohol-free, vegan formulas and sustainably crafted compacts, we’re redefining fragrance standards.The result: modern, eco-friendly fragrances that are personal, unisex, and cruelty-free, designed to adapt to your unique style. With ēma, every scent tells a story—your story.

Made for You

At ēma, your fragrance is all about you. With endless ways to mix, match, and layer, you can create a scent that’s completely your own. Whether it’s to match your mood or reflect your style, ēma invites you to express your individuality in a personal and effortless way.

A Homage to Nature

We take inspiration from the beauty and balance of nature. Just as nature effortlessly blends its elements, we’ve crafted our fragrances to reflect that same harmony. Each fragrance note invites you to layer and mix scents that feel authentic and true to you. We think of it as your essence and style, captured in a scent.

A Second Skin

ēma fragrance is like a second skin—light, effortless, and unmistakably you. Its alcohol-free formula melts into your skin, adapting and evolving throughout the day. We see it as more than just a fragrance—it’s a signature scent that becomes part of your story, staying with you as a subtle reflection of your style and vibe.

What We Stand For

Customization With Ease

Empowering you to craft your own unique scent, our innovative, fully customizable solid perfumes make personalization effortless and fun—turning fragrance into a creative experience that inspires connection and joy.

Affordable Luxury

Luxury made accessible. Our premium fragrances combine chic design, unique craftsmanship, and refillable compacts—bringing elegance, personalization, and sustainability together without breaking the bank.

Versatility and Inclusivity

Our vegan, inclusive fragrances are thoughtfully designed to resonate across cultures, lifestyles, genders, and individual preferences.

Wellness and Sustainability

Prioritizing refillable, eco-conscious designs, we focus on natural, cruelty-free ingredients that nurture personal well-being while simultaneously caring for the planet.